The ABC of Marketing an Aviation Business

Categories: Aviation MarketingPublished On: July 8th, 2021774 words23.5 min read
Off the Ground Marketing
Off the Gound Marketing
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Whether you’re a small, medium or large aviation business, you know and understand the importance of marketing; marketing is what allows you to get your message across and bring in clients. But now, thanks to the digital age, there are just so many more ways to do marketing which is both exciting but overwhelming. So, to help you, we’ve compiled here a list of some super strategic tactics that will do wonders for your marketing and get you more clients if used correctly.

 

Start with a Business Plan or Roadmap

Without a business plan or at least a roadmap that clearly identifies your business’s who, what, when, where and how, you have a weak foundation. Your marketing will be weak and most likely be all over the place. A business plan or road map gives you direction and helps you identify vital information like your ideal clients, your target audience, your revenue, and so much more. It would help regularly review it to keep it updated and stay on top of your business.

 

Segment your Marketing

Segmentation plays a crucial role in marketing and goes well beyond segmenting your customers into age group, location, income etc. An important fundamental which many marketers and even business owners still fail to realise is that you must divide your marketing into two segments to be able to target your message better:

  1. Marketing to those who are already looking for your product or service.
  2. Marketing to those that don’t know you exist.

 

Create Content Consistently

Content is the backbone of pretty much every brand on earth and makes marketing possible in the first place. Think about it—without content, how would you market? Content gets your message across. But now, content comes in so many different types, and it must be highly engaging and add value for it to get traction. This takes time and work. This is where aviation marketing experts come in handy. They will first implement a content marketing strategy for your business and help you create content like:

  • Videos
  • Blogs
  • Articles
  • Podcasts
  • Whitepapers
  • Infographics
  • Ads (both digital and traditional ads)
  • eBooks
  • Guides
  • And so much more

 

Have an Outstanding Website

In this digital era, your aviation business must have a high functioning and high-quality website. It is your online shop window to the world. A technically well-built website with quality content and proper SEO will go a long way in generating organic traffic for you. You can’t afford to have a poorly constructed website. It costs you business. Hire web designers that specialise in aviation marketing to get the best website for you.

 

Build your Brand

Your brand is the key to good marketing. If you haven’t invested in building your brand, your marketing efforts will waste no matter how much money you’ve spent on marketing. Increasingly Google is placing emphasise on brand reputation. This doesn’t mean you have to be the Qantas and Virgin of aviation. Rather it means you need to have a brand that people like and trust and that Google also likes and trusts. Regularly review your brand and see how you can make it better and bigger. Consider:

– Dominating the SERP results under your name

– Ranking for certain keywords

– Leveraging social media

– Showcasing your values in your messaging

– Get out there into the world and promote yourself – air shows, tradeshows, events etc

 

Invest in Both Free and Paid Marketing

Your marketing ideally should be a combination of both free and paid. This gets you the most leverage. It’s always best to start with free and then move on to paid channels. Free marketing consists of tactics like organic SEO, word of mouth, networking, content creation etc. Paid marketing consists of tactics like SEM, PR, affiliate marketing etc.

 

Build your Email List

Despite some marketers predicting that email marketing would die, it’s very much alive and thriving. It remains one of the most cost-effective ways of getting clients. People read their emails, and you can capture some of that attention through a well-crafted email list. Invest in building it continuously. Ensure your providing only valuable content that your subscribers want to read. Don’t be spammy with sending countless emails to buy your product or service. This is a sure way to lose subscribers.

 

If you implement these tactics, your marketing will fly off higher than you could have ever imagined.

But these are only the tip of the iceberg. Book a Time Today with our Aviation Marketing Team, who will show you many more ways to market your business.

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