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Home2021-10-11T08:42:21+11:00

The Aviation Marketing Agency

You know marketing an Aviation Business is different to selling soap, right?

Off the Ground is an Aviation marketing agency with an exclusive focus on aerospace and aviation companies. We know what it takes to stand out from your competition, and we’re here to help you grow your business through superior marketing strategies.

The essential factors involved with planning an effective online marketing campaign for aviation and aerospace companies include pricing negotiation, marketing tactics and more. We take care of all the details, from social media management to web design, so you don’t have to worry about anything!

Off the Ground Marketing

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Joey Pehrson
Joey Pehrson

Pilot in Command

“Drive Sales with Off the Ground”

Customer Retention Is The Cornerstone

Our Aviation Marketing Tools

Of the people who visit your website, the vast majority are not ready to make a purchase decision. Business to business buyers does 70% of their research online before they ever contact a salesperson! The real obstacle is getting them there in the first place. Given the right tools, analysis and data, digital marketing is no longer a significant challenge.

You have to keep in mind that your website is essentially just an online storefront. The vast majority of small and mid-sized aircraft owners and operators recognize that having a website is essential in today’s world – but most don’t realize just how important having the right digital infrastructure is. We have the tools to drive traffic to your website, but it is also imperative that when they arrive there – they make a decision.

Search engine optimization (SEO) continues to be one of the most effective methods of competing for customers’ attention online, especially with aviation marketing. This strategy will be around as long as search engines exist. In this challenging time for aviation, putting in the necessary effort to get your site listed well on the search engine results pages should be a primary goal.

Your branding and visual identity can be the difference between winning or losing your next opportunity. All aspects of a brand, from a powerful logo, typography, tone of voice and colour pallet, need to be contributing to a positive customer experience. Our Aviation Marketing Agency has a team of in house graphic designs and content producers to ensure prospects not only sees your brand, but they also experience it.

Content marketing is the backbone of successful campaigns. Valuable and exciting content will capture your target audience’s attention, so you can start to build trust with new prospects and get people talking about your brand. A convincing piece of content can influence a decision and improve your search engine ranking, helping to drive awareness, lead generation, and website conversions.

We develop practical and original aviation PR strategies that ensure your company and its unique aspects are correctly understood, whether you’re an airline, aircraft manufacturer, aircraft broker, private charter or a flight school. We promote you to the appropriate target audience, using engaging content to build awareness, media relations and a preflighted communications strategy to grow interest in your company.

Some of our Aviation and Aerospace Companies

As a marketing company, we aim to provide all the strategic support and implementation to get your aviation business Off the Ground running. Here are just a few of our amazing clients.

V2-Helicopters

Not Just Another Marketing Agency

We recognize that not all aviation organizations are alike, so we help you focus on your business elements to progress your business requirements. It’s a great way to shift your marketing by receiving a unique and fresh viewpoint on shaping your image with customers, students, passengers, or corporate clients.

Relevant and Real-World Aviation Marketing

There is a tendency in the aviation business for individual organization’s marketing to be much more tactical than personalized. We take a step back to establish the critical marketing message before implementing any promotional activity.

Without relevance, you are shouting into the wind.

Balance is key. Knowing how the scales tip is the answer, the correct market positioning aligned with the proper communication.

Aviation Marketing FAQ

The audience in the aviation and aerospace industry?2021-10-04T17:36:23+11:00

Aviation and aerospace marketing is much less a cut-and-dry process because of the large audience. How you communicate with any group can vary significantly, which means aviation marketing services must be highly specialized. The first step to successfully marketing aviation services is to understand existing and ideal relationships. From there, our aviation marketing firm and the client will work together on a more precise approach.

What is Aviation Marketing?2021-10-04T17:35:16+11:00

A significant component in the aviation industry is understanding how it affects its buyer. Marketing helps an aviation company position its product to reach customers with problems they can solve. We use campaigns to target the most qualified potential customers, structure an attractive offer and create and position advertising and branded content where targeted customers are the most likely to find them.

Anything from national PR campaigns through to tradeshow exhibits is Aviation Marketing. As both a marketing company and an aviation company, we provide services exclusively for aviation businesses.

It can require multiple methods and approaches – Aviation is an increasingly challenging and complex industry.

How is Aviation Marketing Different from Other Industries?2021-10-04T17:35:23+11:00

What distinguishes this form of marketing from other kinds, such as retail, real estate, or automobiles?

The three primary distinctions between aviation marketing and worldwide marketing are:

  • A specialized lexicon and culture are required.
  • More complicated transactions
  • It takes longer for products and services to move through the sales cycle.

Marketing aims to boost the market share for the client firm and assist aviation firms in attracting more consumers for their goods and services, as it does in all other industries. But there are particular distinctions!

Does Aviation have a unique vocabulary and culture?2021-10-04T17:35:41+11:00

This specialized vocabulary is a must-have if you want to develop your content for the best results. You must know which words customers use when searching for solutions to a particular problem. The words and habits have grown ingrained among professionals in the aviation and aerospace world that can make purchasing decisions.

What are the best Aviation Digital Marketing Strategies?2021-10-04T17:35:48+11:00

It’s no longer a question of whether or not you should use digital marketing. It has truly arrived. If the industry’s top decision-makers were hesitant to embrace it before 2020’s COVID outbreak, they have certainly changed their minds now.

As publications and other conventional advertising channels closed down, aviation companies that had delayed adopting digital tactics found themselves having to implement cost-effective and successful digital marketing.

Aviation client partners — current and significant experience?2021-10-04T17:35:56+11:00

Fundamentally, your marketing partner has a deep insight into the overall marketplace. Off the Ground has Aviation Marketing experience that delivers various coordinated services to add value to your campaign. The detailed list of marketing and promotion services we can offer on specified aviation industry problems is endless. To assist the needs of the small aviation organizations, our costs are intended to be highly flexible. We urge you not to waste valuable time working with advertising businesses with no experience in the aviation industry. It would help if you had people who speak your language and understand your business.

The critical benefits Off the Ground will bring to your aviation business?2021-10-04T17:36:07+11:00

There is a tendency for individual marketing to be more focused on tactics rather than strategies within the aviation industry. After implementing our promotional plan, we take a moment to establish the critical communication of a brand before activation. Creative thought could then be transformed into creative action—an action that produces results. We believe it is vital to stick to our agreed-upon budget – no hidden surprises here.

Shane Woods

“Very professional approach to marketing making use of social platforms and progressive ideas. They helped, not only, to put our brand in front of new perspective clients, but the right target market.”

Shane Woods

Monarc Global

Let’s Make Things Happen!

We’re aviation junkies. You know, the kind of people who love to fly and talk about planes all day? Well, we’ve got an expert team that can help you with your marketing needs–jet fuel is their type-A game so it’s only natural they would make great marketers!

“The team at Off the Ground Marketing is fabulous. They helped us unlock our potential online and offline. We have experienced year on year growth due to their progressive approach.”

George Anderson

FlyIt

Off the Ground Marketing

Want to come fly with us?

By submitting my data I agree to be contacted