There’s a test we use to see whether an aviation company has effective branding and design.
The “Logo Test” is what it’s called.
Would people notice the difference if aviation companies altered their logo on their website?
This is a decent test, but it isn’t the only thing that matters regarding branding. It’s all about a concept that we’re all very familiar with while flying – gravity.
Branding is akin to gravity: a force that draws people in.
Brand gravity, when applied correctly, creates a strong gravitational pull on prospects and customers, enticing them into a near-perfect orbit around who you are and what you do. They sense part of something bigger than themselves.
This is a long, difficult method – but it’s very successful when done correctly.
“Your brand is the cumulative result of all your consumer interactions,” said Brian Chaput.
This is why certain brands elicit such strong feelings from some people that they wear caps and t-shirts. They put bumper stickers on their automobiles. People with Harley Davidson tattoos abound! That’s because their experiences with Harley Davidson are linked to great times, friends, and family, as well as a pastime they enjoy.
High Flying Results: Marketing and Branding for the Aviation Industry
First of all, aviation companies have a duty of care to ease fears for their customers. The primary concern of many customers in the aviation industry is safety.
The logo and tagline associated with your aviation company and the experience you provide will be linked for years to come.
In this case, it aims to express modernity, freedom, and everything related to… the dynamics of the business style it represents. Show off your brand personality with a custom aviation branding kit created specifically for you. Our community of designers provides us with an impressive collection of aeronautically inspired logos.
Aviation Branding That Inspires Loyalty
Even aircraft manufacturers, flight schools, and repair businesses have the potential to develop brand loyalty.
Your aviation company must offer excellent experiences, even for potential customers.
The aesthetics of your website, including the colours and fonts, the photos, design features, how it works when people interact with it, how it looks on a phone or iPad, and whether it matches your company’s personality and “voice,” are all examples of user experience.
The more constant the visual signals, the better your “anchor” for brand recognition.
When one of your clients receives a communication from you, they should immediately recognize it and almost feel the plane’s engine, smell the jet fuel, or hear their instructor’s voice telling them it’s time to add another flap.
How do we create a strong brand in aviation?
The mission of Off the Ground is to help aviation companies gain recognition and grow their revenue.
For over 15 years, Off the Grounds founder, Joey Pehrson has focused on serving a broader aviation service market including airlines, distributors, suppliers and manufacturers.
Let us create a strong brand for your aviation company.