The competitive landscape that airlines and aviation companies face today is a fierce one filled with many competitors. So how do you stand out from the crowd and ensure passengers book with you instead of your competitors? It begins with trust.
And who do people trust these days? Travel influencers. You must think we’re joking, but the world has definitely changed! In fact, influencer marketing delivers 11x ROI over all other forms of digital media.
As a jet marketing agency, we understand that one of the biggest hurdles airlines face is creating an effective marketing strategy that connects with customers, increases brand awareness, and drives revenue growth.
That’s where travel influencers come in. In this blog post, we’ll explore how travel influencers can launch your airline marketing ROI beyond the clouds.
Why Travel Influencers Matter
With the rise of social media, travel influencers have become a powerful force in the travel industry. These influencers have large followings on platforms such as Instagram, YouTube and TikTok.
Through their impact, they can sway their audiences to visit specific destinations, try new products, and yes, even book flights. Travel influencers are often seen as trusted sources of information, providing recommendations and tips based on their own experiences.
For airlines and aviation companies, partnering with travel influencers can be a highly effective way to reach a wider audience, build brand awareness, and drive bookings. By collaborating with influencers, airlines can showcase their unique offerings and connect with potential customers in a more authentic way.
Travel influencers can also create content that showcases the airline’s onboard experience, destination offerings and unique features, making it more likely that people will book a flight.
The Benefits Of Influencer Marketing
Compared to traditional advertising, influencer marketing can be more affordable and offer better ROI. Airlines can also track the effectiveness of influencer campaigns by analysing engagement, clicks and bookings.
By partnering with influencers who have a unique style or niche, airlines can create content that is different from what their competitors are doing. This can make their brand more memorable and help them connect with customers on a deeper level.
How To Partner With Travel Influencers
To get the most out of influencer marketing, it’s important to choose the right influencers to partner with. And no ‒ bigger is NOT always better! In fact, micro-influencers have shown higher ROI than those with massive followings.
Look for influencers who have a similar target audience to your airline and who have a high engagement rate. It’s also important to choose influencers who are a good fit for your brand’s values and messaging.
After identifying potential influencers, it’s time to reach out to them. Be sure to personalise your outreach, explaining why you think they’d be a good fit for your brand. Also, be clear about what you’re looking for in the partnership and what you can offer in return.
Partner With A Jet Marketing Agency Who Will Handle This For You
Influencer marketing is a relatively new concept (even though it’s been happening unofficially for many years!) and navigating these partnerships and relationships isn’t as clear-cut as other marketing techniques.
If you’re feeling overwhelmed about where to begin, chat with us at Off The Ground Marketing. We’re an experienced jet marketing agency with years of experience working with airline and aerospace companies, so we understand that it requires a unique approach to other industries. Reach out to our team for a free consultation to learn more about how we can support you to maximise your marketing budget and get the best return on your investment.