The digital age and COVID-19 have impacted aviation worldwide, and as an aviation company, you need to stay on top of your marketing in 2021 to stand out and attract and keep customers. Marketing can be a tricky beast to master. So, to help you with it, we’ve put together this expert guide that shows you how to market your aviation company in 2021 using just four practical strategies.
Build your Thought leadership and Influence with Content
Get rid of the idea that thought leadership and influence is just for the experts, people with huge followings on Instagram and celebrities. Both big and small, every aviation company can stand to benefit massively by building its thought leadership and influence. It builds credibility and trust. The best way to do it is through creating content. Your first step should be to implement a content marketing strategy. Hire an expert who specialises in aviation marketing to help you with it. They can help you with creating content like:
- Social media content plus social media management
- Videos and podcasts
- and so much more
Continuously Build Your Brand
One of the single best things you can do for your aviation company in 2021 is to invest time in building your brand. Your brand is your professional reputation and helps you stand out from the competition. When done well, you can own a piece of real estate in people’s minds. This is what great aviation brands do—Virgin, Qantas, Gulf Stream etc. “Your brand is what people say about you when you’re not in the room”, said Amazon CEO Jeff Bezos. You want people to be saying great things about your aviation company. Some best tips for building your brand are:
- Creating a well-developed and functional website
- Having quality and SEO optimised website content.
- Dominating the SERP results on Google for your name
- Being active on social media to spread your message
- Offering a great customer experience
- Aligning yourself with a charity or worthy cause
- Investing in PR to promote your company to the media
Stay up to date with SEO
SEO can be tricky to get your head around, and Google doesn’t make it easy either with its constant updates and algorithm changes. But in this digital age, you need to stay on top of SEO if you’re going to succeed at your marketing. You can’t avoid it. Thankfully you’re not on your own as there are experts that specialise in aviation marketing to help you. They have an excellent and up to date understanding of SEO. They can help you with things like:
- Creating a solidly built website that has good loading speed, site design, site security etc
- Creating quality web content that’s SEO optimised – keywords, titles, metadata, images etc
- Understanding ASO which is similar to SEO but relates to app optimisation. If you have an app, you want to be on top of your ASO.
Return to In-Person Events and Live Events
As the world slowly reopens up, people will naturally want to get out and about again. When it comes to your aviation company, there are so many industry events, tradeshows, networking events etc., that you should aim to be part of to help market your company. If it goes ahead later this year, one great event, one great event, one great event is the Australian International Airshow, the biggest airshow held in the southern hemisphere that attracts aviation companies worldwide. Airshows are prime real estate to showcase your company. Search your local state and territory to see which airshows are being run.
Just implementing these four strategies to your aviation marketing will help give you a good return on investment. For further expert assistance and help, Contact the Aviation Marketing Experts at Off the Ground Marketing, who will take your marketing to the next level.