Our Story

Built for aviation businesses where credibility decides the sale.

Off The Ground Marketing was founded in 2018 with a simple belief: aviation businesses deserve specialist digital marketing built around the way aviation buyers actually research, verify, and enquire.

Aviation cockpit — the environment we understand

Trusted by aviation brands since 2018

An FBO hangar — the kind of client we help

Why We Exist

Most agencies do not understand aviation well enough to sell it.

General digital agencies often treat aviation the same as e-commerce. They chase clicks, not qualified leads. They write blog posts that sound plausible but miss the technical nuance that builds real authority with your audience.

We started Off The Ground because we saw a gap: flight schools, private jet charter operators, aircraft management companies, enterprise UAV teams, and aviation suppliers were underserved. Their buyers are educated, trust-driven, and research-intensive. You cannot win them with generic content.

Over time, we expanded selectively into aerospace and adjacent technical sectors where the same principles apply: expertise-first content, technical SEO, and a website that actually converts. Aviation remains the centre of the business.

Every client gets a proposal by email within 48 hours. No sales calls. No retainer lock-ins. Just clear strategy, sector-aware recommendations, and measurable results.

If you want the fast overview of who we help, start with our aviation marketing hub.

How We Work

What you can expect from us.

Aviation before everything else

We lead with aviation, then support adjacent aerospace and technical sectors where the same credibility rules apply.

Operationally literate

We build marketing around real aviation terminology, regulated environments, and buyers who verify details before they enquire.

Results over reports

We measure success by qualified enquiries, sales conversations, and pipeline movement, not vanity metrics.

Direct and low-overhead

No unnecessary meetings or status calls. Strategy, updates, and reporting are delivered in writing — clear, on time, and on your schedule.

Who You're Working With

Joey Pehrson

Founder & Director | Active Helicopter Pilot & Instructor

Joey founded Off The Ground Marketing in 2018 with one goal: give aviation businesses the same quality of digital marketing as any major brand — without the agency overhead or the generic content that comes from working with people who have never set foot in a hangar.

He is an active helicopter pilot and CASA Grade 2 flight instructor managing a Queensland flight training operation — which means when he writes about flight school marketing, charter operations, or FBO positioning, he is writing from the inside. He understands Part 61, Part 141, Part 135, and the operational realities of running aviation businesses under CASA, FAA, CAA, and EASA regulatory frameworks.

Before aviation marketing, Joey spent several years at the highest levels of Australian political digital communications, including the Office of the Deputy Prime Minister. That background in high-stakes, research-driven campaign strategy now goes directly into how he builds marketing programs for aviation clients across enterprise drone services, aircraft management, MRO, and aerospace.

OTG now serves aviation businesses in Australia, the United States, the United Kingdom, Canada, and New Zealand — building topical authority, strengthening search visibility, and generating qualified enquiries across every major aviation sub-sector.