Is your Aviation Business on Autopilot?

Categories: Aviation MarketingPublished On: August 3rd, 2021656 words19.9 min read
Off the Ground Marketing
Off the Gound Marketing
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Is your aviation company’s marketing old and outdated? Or perhaps up to date but not getting you the results you need? There’s a high chance that your marketing is on auto-pilot. This isn’t ideal if you want to attract clients. Switch off auto-pilot and hire a digital marketing agency instead. Read our expert guide that shows you how they’ll help you.

 

Overhaul all your Aviation Marketing and Transform it

A digital marketing agency, especially one in aviation, will be able to go in and more easily identify what’s working and what’s not working with your overall marketing strategy. If you don’t have a marketing strategy, they will design one for you. Tailored made for your aviation business. After all, you wouldn’t want a one-size-fits-all approach.

Aviation marketing experts are skilled in digital marketing and will look at all possible digital marketing avenues for you, including paid and non-paid marketing. They can also do PR and help get your aviation business in front of the media. Your marketing will be transformed, and you’ll wonder why you didn’t hire experts sooner to do it!

 

Create Killer Aviation Content that Gets you Seen and Gets you Business

Unless you’ve been living under a rock or are totally not up to date with digital trends, you would have noticed that content is Everywhere! We mean Everywhere! All companies in the world are producing content to get their message across to their target audience. As an aviation business, no matter how big or small, you must be producing some content. A digital marketing agency will identify what type of content you need and establish a content schedule for you. Content is vast in today’s digital world, is made up of many different types, and is constantly evolving. Some content types are:

  • Blogs
  • Articles
  • Infographics
  • Slide Shows
  • Fact Sheets
  • Whitepapers
  • Videos
  • Memes
  • And so much more
  • Pro Tip – A digital marketing agency will mix up your content and create various types to appeal to different consumer tastes.

 

Get your Social- Media Together

You can no longer deny the importance of social media for your aviation business. If you’re not actively posting and sharing content on your social channels, you’re going to be seen as an outdated aeroplane that no one wants to fly on. With already so much on your plate, it’s hard to keep on top of your social media, especially with so many different social media platforms. There are more coming out all the time. So how do you stay on top? Well, you either DIY, which is lots of work and requires pretty much 100% daily commitment, or you automate it to a digital marketing agency that will take care of it. Give both a try and see which one works for your particular situation.

 

Take Control of your Branding

Many aviation companies especially smaller businesses, we have found, have their branding on auto-pilot. They don’t consciously work on it and take full control over it. Other people and search engines take control of it. When was the last time you worked on your branding? We mean you sat down with your team or even by yourself and did a real brainstorming session and looked at critical factors like:

  • Your brand’s tone of voice across all your marketing channels. Ensure it’s consistent and aligned with what you want.
  • Your brand’s colours, logo, font size etc.
  • Your brand’s positioning and ranking on Google and even on Bing and Yahoo
  • The keywords your brand is ranking for.
  • Your branding in a COVID-19 world.

 

A digital marketing agency specialising in aviation can transform your marketing and take it to the next level. Why not book a FREE strategy session with Joey and his team. You’ve got nothing to lose, and we guarantee you’ll come away with great insights.

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