The rise in popularity of video-sharing platforms like TikTok and the switch to other social platforms like Meta, which are now prioritising video content, are changing the marketing environment as we know it.
While on-the-ground marketing and experiential marketing techniques are also evolving, recent reports have shown that users spend an average of 19 hours per week consuming video content.
As such, video marketing is becoming more important than ever for aviation and aerospace business who are looking to expand their reach and better engage with their target audience. In this blog, we discuss how video marketing can take your aviation business to new heights.
Showcase Your Products And Services
With video content, you can showcase your products and services in an engaging and visually appealing way. Whether you’re highlighting your in-flight amenities, showcasing your aircraft fleet, or providing a virtual tour of your facilities, video content allows you to bring your brand to life for your audience.
Build Brand Awareness
Video content is a great way to build brand awareness and reach a wider audience. By creating engaging, shareable videos, you can increase your brand’s visibility and attract new customers to your airline. This is especially true when trying to attract the Gen Z market, which is ditching TV and spending the majority of their time on video-based platforms.
Tell Your Brand’s Story
The power of storytelling in brand building is tremendous. Video content is a powerful tool for effective storytelling and can help you to connect with your audience on a deeper level. By sharing your brand’s story through video content, you can create an emotional connection with your audience and build brand loyalty.
Provide Valuable Information
Video content is a great way to provide valuable information to your audience. Whether you’re sharing travel tips, providing updates on your aviation businesses safety protocols, or showcasing new products and services, video content can be a powerful tool for communicating with your customers.
At Off The Ground Marketing, we believe that a successful digital marketing strategy is all about finding the right balance between on-the-ground marketing and digital marketing. If you’re looking to take your aviation brand to new heights with video marketing, get in touch with us today. We’ll work with you to create a custom video marketing strategy that’s tailored to your brand’s unique needs and goals.