In an age of influencers and followers, it can be so easy to just focus on having a huge following for your aviation business. But you need to need to realize that social media engagement is far more important than followers. This applies to any aviation business. But getting the right engagement can be challenging. So, that’s why to help you with it our team has put together this guide that shows how to get more social media engagement for your aviation business.
Aviation and Social Media Marketing
As an aviation business, you’d have to be living under a rock if you don’t see the importance of social media for your business. Social media is an important business tool to help grow your brand and customers. Every aviation business on the planet must have a social media engagement plan in place. If you don’t, you’re not up to date and losing customers to your competition who is more socially savvy. Your social media along with your website is your 24-hour online ambassador for your brand. Hire a team of aviation marketing experts to create your very own customised social media engagement plan.
Engagement Over Followers on Social Media
Think of social media engagement as quality over quantity. That is, you have quality followers (can be just a few hundred or less ) that are engaging with your brand and buying from you. They are loyal to you. Whereas with quantity you could have 10,000 followers or more but none of them are paying attention, let alone buying from you. Of course, it must be said that you need a certain number of followers for your business to be taken seriously but it doesn’t need to be huge. Always choose quality or quantity!
Create Quality Social Media Content
Content is the holy grail for your aviation social media engagement. When it comes to social media engagement audiences yearn for great aviation content. So, give it to them. But don’t just give them any content. Give them quality content that is relevant and engaging to your audience. It must add value to them by providing solutions, entertainment, or education. See which content gets the most response. If it’s articles on LinkedIn, then invest time in these. If it’s Facebook posts invest time in those.
Be Active on Your Social Media
The worst thing you could do is to open a social media account and then hardly ever use it. Posting once a month isn’t going to get you engagement. In addition, it can give the impression that your business is closed. If you’re an airline company that’s a terrible look. Remember social media is very much an active thing so you need to be active on it. Posting regularly is what will make you active. Now thanks to digital marketing experts that specialise in marketing aviation you can get your social media handled 100%. That way you can focus on other aspects of your business.
The Reach of your Audience
The reach of your audience is far more important than how many people make up that audience. If you have a few followers who are influential in the aviation space that instantly connects you to a bigger group. This kind of indirect influence can lead to not only just more engagement but also to the amplification of your content. If you’re a smaller aviation business, consider reaching out to micro-influencers who have a small but very dedicated following.
Offer 5 Star Customer Service
Aviation and 5 star customer service go hand in hand especially if your an airline or charter operator. Offering exceptional customer service via your social media is a sure way to get and retain engagement. Most customers in just about every industry today want their inquiries and questions answered quickly. Social media when done right can be the medium in which you respond to customer inquirers and questions quickly. The fact is that customer service on social media has become just as big if not bigger in many instances than customer service in person or over the phone. Of course do keep these if your aviation business offers them. Customers still want phone and in person customer service.
Time Your Social Media Posts Well
Timing is everything on social media as your audience is most active on certain platforms at particular times and days. By conducting a little research, you can easily establish when you should post. This way you have better chance of getting the highest engagement. For instance, LinkedIn being more of a business platform, users are mostly active on it during business days not weekends. Some of the market research seems to suggest that the best times to post on LinkedIn are Tuesdays and Thursdays from early morning to mid-afternoon. But do some research for your sector to see when the best times are. Remember aviation digital marketing experts can assit you even further with not only helping to determine when the best times to post are but will come up with a social media engagment plan for you.
Monitor Your Social Media Metrics
Your social media metrics are essentially your engagement rates which you should regularly pay attention to. Remember you can’t manage what you don’t measure. By analysing your audience data, you can see if you’re on track with your social media goals. You can understand what content your audience responds best to and what content they are not interested in. From here you can craft a new strategy and cater to their needs.
In conclusion, stop worrying about the number of followers you have and start thinking about getting more engagement for your aviation business. To help you with your social media and overall content marketing strategy, Contact Off the Ground Marketing, the aviation experts.