With the aviation industry turned upside down due to COVID, many aviation businesses struggle to get off the ground. But one of the best things you can do right now to grow your aviation business is to use the content. Not just any content but the following six types of content which can be applied to just about any aviation business – flight schools and academies, jet charter operations, commercial UAV, etc.
The Importance of Content for Aviation
The truth is that many aviation businesses still don’t fully understand the potential that content has to grow their business. We live in a digital world, and online content is about adapting to your customer’s changing needs. If you don’t adapt, you get left behind, and you’ll lose out to your competition.
Blogs have grown to be one of the most important types of online content, and just about every industry and brand on the planet are investing in doing a blog. Blogs are a fantastic way to provide both your existing and potential clients with helpful and educational information. Blogs help position your brand as a trusted and credible expert in your field. But writing a blog requires time (regular commitment) and skillset. This is where hiring an aviation content expert comes in handy. You can rest assured that it’s written with the highest standards and is relevant to your clients.
These are simply articles (can blog too) that list topics, and in the digital age, they generate massive audience engagement. Readers love them because they are easy to read, easier to remember, and scannable. On top of this, they are interesting and have the potential to go viral. When it comes to aviation, there is no shortage of topics. For instance, “5 Ways Aviation is Protecting Flyers From COVID” would generate a high readership as it’s highly topical.
Aviation Social Media Content
You’d have to be living under a rock if you haven’t noticed that social media is a big part of any business these days. Your aviation business needs to stay with the times, just as aviation technology needs to adapt. However, for many aviation business owners, the thought of doing social media is about as exciting as a visit to the dentist. With so many different social media platforms, too, where do you even start? A digital agency that specialises in aviation marketing can take care of your social media content. You can focus on other aspects of your business.
Aviation Video Content
With so much human interaction happening online due to COVID, video has skyrocketed in popularity. Video is a more direct way of connecting to your clients, especially with live streams and webinars. Flight schools would benefit hugely from instructional videos, one-on-one discussions, live training, etc. But it’s not just flight schools that can benefit from video. Just about any aviation business can benefit from video. You could promote a new product and service on video. It could even be more effective than a traditional press release which, let’s face it- is static.
Aviation Case Studies
Case studies are a fast way to build brand loyalty and trust amongst your customers. You are basically telling people that you are worth doing business with. This is social proof which people want. Case studies can be written or even presented as a video. During COVID, many aviation businesses have had to innovate and adapt to survive the changes to the industry. Such stories are perfect for case studies. Everyone loves a good comeback story. Why not present yours in a case study?
Ready to start implementing content to your aviation business? Remember, it’s got to be SEO optimised for it to rank well. Contact our aviation marketing experts at Off the Ground Marketing to assist you with all your content needs.